Steve Fedyski and Ken Rather, former COO and Chief Distribution Officer, respectively, at faith-based Pure Flix Entertainment, have formed Cloudburst Entertainment. The new, privately financed production and distribution company will specialise in producing and releasing films that provide wholesome entertainment and capture the imagination to rework and encourage mainstream audiences round the world.
Currently in negotiations with filmmakers, Cloudburst’s plan is to distribute 2-3 films theatrically in 2020 with a rise to 5-6 films per annum thereafter.
“We’re excited to bring transformational films to the market that not only entertain but also infuse hope into the audiences who experience them. We are hooked in to bringing authentic stories that are powerful, uplifting, and catalysts for positive change,” said Fedyski.“As we examine the theatrical marketplace today, we see an enormous opportunity to supply full-service production distribution services to filmmakers who want to inform great stories that are commercially viable and appeal to mainstream audiences which are neither several hundred million dollars superhero movies nor small niche art films” added Rather, who also previously served an executive of Regal Entertainment.